Celebrating twenty-five years since Bugs Bunny and the Tune Squad defeated the Monstars in an epic basketball showdown, WarnerMedia Global Brands and Experiences has announced a collection of 90s inspired merchandise, an upcoming NFT drop, an all-new digital comic from DC, and more to commemorate the 25th anniversary of “Space Jam” and its lasting impact on pop culture. The iconic film’s silver anniversary follows the global release of Warner Bros. Pictures’ animated/live action film “Space Jam: A New Legacy ” earlier this year, which debuted at the top of the box office and scored the biggest opening for a family film earlier this year. Now streaming audiences can also view the original film at home with family and friends on HBO Max where a new generation of fans can experience the frenetic, fun mashup adventure.
“’Space Jam’ was the iconic film moment of 1996, and its cultural impact is undeniable. Today, it continues to spark nostalgia and excitement for millennials who were kids when it debuted, and that fervor has been passed to a new generation with the release of ‘Space Jam: A New Legacy,’” said Josh Hackbarth, vice president of franchise development, WarnerMedia Global Brands and Experiences. “We are pleased to celebrate the movie’s many groundbreaking achievements in ticket sales, merchandising, music, theme and design. Its legacy continues to live on with kids and families still enjoying everything that is ‘Space Jam.’”
Debuting on Nov. 15, 1996, the original “Space Jam” earned $230M at the box office at launch and became the No. 1 grossing basketball film of all time, influencing everything from fast food to fashion and redefining movie merchandising. Its soundtrack was a best-seller and went platinum six times. The film was also one of the first to have a dedicated promotional website. Today, www.SpaceJam.com/1996 remains untouched, an homage to the early internet and a testament to the brand’s enduring appeal to audiences across numerous generations.
Inviting fans everywhere to join the jam and celebrate this iconic film, the “Space Jam” 25th anniversary offerings include:
- Warner Bros.’ Looney Tunes Shop is offering fans a variety of all-new “Space Jam” inspired apparel by unveiling the fourth drop in its popular ACME Intern collection, featuring original designs inspired by the film. Among the must-have items, fans can purchase a t-shirt with artwork of the original “Space Jam” website’s homepage.
- House of Highlights, the #1 digital media brand for Gen Z and part of the Bleacher Report brand portfolio, has unveiled a collaboration with DOC (Dustin O. Canalin) in honor of the “Space Jam” 25th Anniversary. House of Highlights’ brand new “Space Jam” collection showcases the Looney Tunes reimagining some of the most iconic moments in basketball history.
- DJ Steve Aoki’s fashion and music label, Dim Mak recently launched “Dim Mak x Space Jam 96,” a limited edition streetwear capsule featuring 90s inspired tees and hoodies in bright tie dyes and featuring the Looney Tunes squad.
- Comic book fans can also download a free “Space Jam” 25th anniversary comic book from DC, as highlighted by Warner Bros.’ Looney Tunes Shop, on the Stellar Souvenirs page of the original “Space Jam” website (www.SpaceJam.com/1996). In this new story, the Looney Tunes have settled into their stardom following the events of the original film. That is, until Marvin the Martian decides to take a trip home where he discovers a new plot by mastermind Swackhammer to unleash the Nerdlucks and Monstars upon Earth once again.
- Nifty’s “Starting 5” Challenge will let fans own a special piece of “Space Jam” history. Beginning on November 15th, Nifty’s will encourage fans to collect as many Tune Squad or Goon Squad NFT’s from “Space Jam: A New Legacy” as they can before January 13th, 2022. Collectors who hold five or more NFT’s on January 14, 2022 will be eligible to receive a limited edition Monstar NFT. Each of the Monstars will have their own unique NFT, totaling five designs. For every five Tune Squad or Goon Squad NFT’s a user holds (each NFT must feature an individual player on either team), they will be eligible for a Monstar NFT.
- Fans can also enjoy iconic 90s tunes when they purchase the recently reissued vinyl edition of the multi-platinum soundtrack Space Jam (Music from and Inspired by the Motion Picture), released by Rhino Entertainment. Available as a double-LP on 180-gram, red and black vinyl for $34.98, the 14-track collection was a commercial smash that peaked at #2 on the Billboard 200 and has been certified platinum six times.
“Space Jam” is currently available on Digital and 4K Ultra HD via Warner Bros. Home Entertainment. The film also received a special 25th anniversary DVD and Blu Ray release earlier this year, and an exclusive “Space Jam” double feature box set is at retail nationwide.
About WarnerMedia Global Brands and Experiences
WarnerMedia Global Brands and Experiences creates the strategy and drives opportunities for consumers to engage with the world’s leading entertainment brands. Combining the creative power of WarnerMedia Studios and Networks, DC, Warner Bros. Consumer Products and Warner Bros. Themed Entertainment, WarnerMedia Global Brands and Experiences grows consumer relationships across the breadth of the company’s biggest franchises by delivering curated products, compelling experiences, and content that create lasting connection to the company’s iconic characters and storytelling. The division’s 2021 priorities include the Wizarding World and Harry Potter experiences worldwide, the Looney Tunes and Hanna-Barbera portfolio of characters, Wonder Woman’s 80th anniversary, global activations for Space Jam: A New Legacy and DC FanDome, enhancements to Warner Bros. World Abu Dhabi, and new releases from the legendary DC.
About HBO Max
HBO Max™ is WarnerMedia’s direct-to-consumer streaming platform, offering best in class quality entertainment. HBO Max features the greatest array of storytelling for all audiences from the iconic brands of HBO, Warner Bros., DC, Cartoon Network, Adult Swim, Turner Classic Movies and more. The platform launched in the United States in May 2020 and introduced a lower priced, advertising-supported tier in June 2021. HBO Max began its global rollout launching in markets across Latin America and the Caribbean this summer, followed by its first European launches in the Nordics and Spain this fall. It has been announced that HBO Max will continue its European expansion for a global reach of 67 countries in 2022.
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